Seoul is a charming city where tradition and modernity harmoniously coexist. Recently, there has been an increase in foreign tourists enjoying independent travel, and many are eager to directly experience the hidden charms of Seoul. In particular, vibrant traditional markets and local restaurants loved by locals are places where you can vividly feel Korean culture.
In this post, we will introduce Dongdaemun Market and Namdaemun Market, traditional markets that travelers visiting Seoul must visit, and hot spots where you can taste representative Korean dishes such as Bulgogi, Tteokbokki, Kimbap, and Bibimbap. Come and discover hidden gems that will make your trip to Seoul even more special!
[Representative traditional markets]
Dongdaemun Market and Namdaemun Market, representative traditional markets in Seoul, are related to the establishment of marketplaces around Namdaemun Gate and Dongdaemun Gate during the Joseon Dynasty, which were then rented out to merchants.
Dongdaemun Market
Origin: This is a historically significant traditional market that originated near the east gate (Dongdaemun/Heunginjimun) of Hanyang, the capital of the Joseon Dynasty.
Location: Dongdaemun Station (Subway Lines 1 & 4) / Dongdaemun History & Culture Park Station (Subway Lines 2, 4 & 5)
Operating Hours: Most shops are open from 10:00 AM to 6:00 PM, and some fashion malls operate overnight.
Product Types and Characteristics: It offers both wholesale and retail of clothing, fabrics, accessories, etc., and has a lively atmosphere 24 hours a day. Additionally, 'local fashion shows' are held regularly, where clothing manufacturers in Dongdaemun Market directly present and model their creations.
Namdaemun Market
Origin: A prominent traditional market in Seoul that has been a central hub for the common people's economy since the Joseon Dynasty. It is located near the south gate (Namdaemun/Sungnyemun) of Hanyang, the capital of the Joseon Dynasty.
Location: Exit 5, Hoehyeon Station (Subway Line 4)
Operating Hours: 9:00 AM to 6:00 PM (Restaurants often stay open until late in the evening)
Product Types and Characteristics: Sells a diverse range of items including clothing, miscellaneous goods, traditional souvenirs, and food. It also provides foreigner-friendly information services.
[Korean Traditional Food Spots]
Gwangjang Market Food Street
Gwangjang Market is one of the most famous places for trying Korean street food. Although it originally began as a general marketplace, over time it has evolved into a food paradise, with its food alley now being the heart of the market.
This place has become a beloved food destination for all generations—from elderly locals to middle-aged residents, and even young students. Moreover, with its growing reputation worldwide, it has become a must-visit spot for international tourists visiting Seoul. In fact, it’s quite common to see many foreign travelers exploring the market.
At Gwangjang Market, visitors can enjoy all the most popular Korean dishes, including bulgogi, bibimbap, gimbap, and tteokbokki. Conveniently, it is located only about 1 kilometer from Namdaemun Market, making it easily reachable on foot.
[Other Must-Visit Food Spots Beyond Gwangjang Market]
1.Sindang-dong Tteokbokki Town
Signature Dish: Jeukseok Tteokbokki (Instant Stir-fried Rice Cakes)
Highlights: Each restaurant offers its own unique sauce and toppings, and the fun part is cooking the dish right at your table.
Sindang-dong Tteokbokki Town is a legendary destination for tteokbokki lovers. It’s not just a place to eat—it’s an experience. As the spicy, sweet, and savory flavors bubble in the pan in front of you, you get to enjoy both the food and the process of making it. Perfect for foodies who love a hands-on, interactive meal!
2.Bulgogi Spots near Hongdae (Hongik University Area)
Recommended Area: Around Hongik University (Yeonnam-dong, Hongdae area)
If you're craving bulgogi, the sweet and savory marinated beef that has become a global symbol of Korean cuisine, the Hongdae area is a great place to start. The lively streets near Hongik University are filled with cozy Korean BBQ joints and modern bistros that serve various styles of bulgogi—from classic charcoal-grilled versions to more fusion-style dishes served in sizzling pans.
Thanks to its youthful energy and trendy vibe, this area is especially popular among younger locals and international visitors. Many restaurants offer English menus and casual, welcoming atmospheres, making it perfect for first-time travelers looking to try bulgogi in a fun and laid-back setting.
3.Kimbap Spots in Mangwon Market (Mangwon-dong)
Signature Dish: Kimbap – a Korean-style seaweed rice roll with a variety of fillings (classic, tuna, bulgogi, veggie, and more)
Highlights: Known for their amazing value and variety, the kimbap shops in Mangwon Market are a local favorite. Many of them have gone viral on social media for their creative twists—like cheese kimbap, spicy pork kimbap, and even dessert-inspired rolls.
Mangwon Market offers a cozy, neighborhood vibe where you can explore local snacks and feel like a true Seoulite while munching on one of Korea’s most beloved grab-and-go bites.
Seoul’s traditional markets are more than just places to shop—they’re living stories of the city’s past and present. From the bustling alleys of Dongdaemun and Namdaemun to the vibrant food stalls of Gwangjang Market, and the trendy bites of Hongdae and Mangwon, every corner tells a flavorful tale.
Even without searching for specific restaurant names, you’ll find that each area has its own unique vibe and signature tastes. Just follow the aroma of sizzling dishes, watch where the locals line up, and don’t be afraid to try something new. That’s the best way to discover Korea’s true flavors—authentic, bold, and unforgettable.
So go ahead, let your appetite lead the way. Your next favorite Korean dish might be just around the corner.
서울의 전통시장은 단순히 물건을 사고파는 곳을 넘어, 사람들의 삶과 역사가 겹겹이 쌓인 문화의 공간입니다. 또, 거리 곳곳에 숨은 로컬 맛집들은 한국의 맛과 정취를 진하게 느끼게 해 줍니다.
동대문과 남대문시장에서 시장 특유의 활기를 만끽하고, 외국인들에게 인기 있는 광장시장·신당동떡볶이거리·홍대인근 불고기·망원시장의 김밥 등에서 다양한 한국 음식을 직접 맛본다면, 여러분의 서울 여행은 더욱 풍성하게 될 것입니다.
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